Product Designer
Hi, I'm Sofia
With over 5 years of experience in Product and UX/UI design, I have led a team of 11 designers while remaining actively engaged in hands-on design work. My role encompassed enhancing user engagement and conversions, building end-to-end customer journeys, improving conversion rates of product pages, and more. I have successfully navigated the entire spectrum of product design, from initial research and ideation to development, collaborating closely with technical, product, and marketing teams. Furthermore, I have launching multiple courses in the ed-tech startups.
Cases
POS TERMINAL table mapping
I have created POS terminal interfaces for table mapping and the order processing system of a restaurant chain. This was achieved by leveraging the existing brand design system and augmenting it with new components. Additionally, I successfully resolved challenges related to table statuses and reservations.
UX-UI
User flow
Learning management system
lead form
I've led the process of creating in-house LMS system to help tutors and sales organize classes and groups of student in ed-tech company Umnazia.ru
I have addressed the matter of user progression within the e-commerce lead form by constructing an algorithm of sequential stages, commencing with the addition of items to the cart, progressing through the submission of personal information, and the checkout process
Team leading
UX-UI
self-cashier terminal
I've solved the task of constructing the user journey at the self-service checkout, incorporating scenarios such as item weighing, product catalog search, text input search, as well as the design and presentation of the cart and payment process.
UX-UI
User flow
Children online courses
indian edtech startup
I've led the process of launching 5 courses for Umnazia.ru and have led the team of 11 (illustrators, designers, motion-designers, ux-ui designer), design reviewed their work, collected data and facilitate communications between product, sales and content departments
As a Senior Designer I was responsible for providing high quality designs for product and marketing teams, I've designed and launched 3 product pages, reached the upscaling in CR1 and managed middle designer work
Team leading
Marketing
